IB skill practice

Analyse visual rhetoric in multimodal texts

English A Language and Literature SL continuation skill with exam-style analysis, comparison, IO, and visual-organiser practice.

Paper 1, Paper 2, IO 5 marks Difficulty 3

English A exam practice: Analyse visual rhetoric in multimodal texts

A travel advertisement using one dominant image combines image, layout, and short written copy. Choose the visual rhetoric focus that best explains persuasion. Choose the analytical focus, evidence choice, and technique choice, then select the interpretation that best explains meaning or audience effect.

Worked practice: build the analysis

Construct the analysis one move at a time, the way an examiner reads it: focus, evidence, technique, then effect.