IB skill practice

Analyse purpose in advertisements and campaigns

English A Language and Literature SL continuation skill with accessible exam-style Paper 1, literary, Paper 2, IO, and revision practice.

Paper 1, Paper 2, IO 5 marks Difficulty 3

English A exam practice: Analyse purpose in advertisements and campaigns

An advertisement or campaign text about water conservation asks the audience to respond. Choose the focus that best explains purpose. Choose the analytical focus, evidence choice, and technique choice, then select the interpretation that best explains meaning, reader position, audience response, or comparison.

Worked practice: build the analysis

Construct the analysis one move at a time, the way an examiner reads it: focus, evidence, technique, then effect.