IB skill practice

Design market research for a business decision

Business Management SL practice with original AU/NZ business stimulus evidence, functional-area theory, toolkit or quantitative diagram support, stakeholder impact, and balanced evaluation.

Paper 1 Paper 2 Ia 5 marks Difficulty 3

Business Management practice: Design market research for a business decision

Business Management SL stimulus: Auckland bike-repair social enterprise ChainLab needs market research before adding paid mobile repair vans. The market evidence says commuters ask for repairs near stations but students need low prices. Use the market research funnel to design evidence that answers the decision. Select the research method, sample, bias check, and research decision. Then answer this in your own words: how would this route improve the business decision answer for this exact case? AI will analyse your reasoning, stimulus evidence, toolkit or calculation use, recommendation quality, and expression.

Worked practice: build the response

Work through the business response: concept focus, supporting evidence, the decision, then a reasoned judgement.