IB skill practice

Use sales forecasting in marketing and capacity decisions

Business Management HL practice with original AU/NZ business or social-enterprise resources, HL tool application, Paper 3 action planning where relevant, and balanced evaluation.

Paper 1 Paper 2 Paper 3 Ia 5 marks Difficulty 4

Business Management HL practice: Use sales forecasting in marketing and capacity decisions

Business Management HL stimulus: Dunedin outdoor-gear repair co-op Alpine Loop Repair is forecasting sales before closing its shopfront and using mobile repair pop-ups. Forecast demand grows by 5%, while repair demand rises before ski season and drops in summer. Use the sales forecast diagram before deciding marketing or capacity action. Select the forecast method, forecast data, forecast use, and forecast limitation. Then answer this in your own words: how would this route improve the HL or Paper 3 recommendation for this exact case? AI will analyse your reasoning, resource evidence, HL tool use, social-enterprise or stakeholder judgement, implementation quality, and expression.

Worked practice: build the response

Work through the business response: concept focus, supporting evidence, the decision, then a reasoned judgement.