Paya is Airlie Beach's most beautiful boutique! Paya was established in 2006 and has since then continued to source the most beautiful women's fashion labels that are flattering, stylish and easy to wear in their busy everyday lives. Sitting alongside a carefully selected women's fashion range, you will also find gorgeous fashion accessories, stylish jewellery as well as great homewares and gifts. The Paya range is selected with love and passion for beautiful, simple and elegant designs. Their mission is to inspire and evoke feelings for all things beautiful. For beauty is to be found everywhere, you just have to know how to look. Check their website for a preview!